The Blog

The emotions, actions and thought processes of my creative work.

This is where I share what I’m doing and why, how I’m thrashing out problems and what I’m trying to achieve.

My Dirty Secret About Reach - And Embracing The Business I Actually Want
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My Dirty Secret About Reach - And Embracing The Business I Actually Want

Here’s the thing: there is no immunity from worrying about your numbers. There is no point you can reach where you stop, where you think “I have enough now,” and you can just get on with the stuff you enjoy. The number of people in your audience, whether on Instagram, your mailing list, your Facebook group, is always a source of worry. No matter how many benchmarks you reach, you’ll always be certain that everything will be great just once you reach the next one.

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