There are a few things that clients tell me they’re planning to do that always make me cock my head to the side and ask whether that is the most effective use of their time right now. These things are my alarm bells of procrastination. They’re the things that scream of someone fearful of putting their business out there, and therefore busying themselves with Very Important behind the scenes work that no one will ever see and that won’t make any difference. Updating their website is one of these t