The Blog
The emotions, actions and thought processes of my creative work.
This is where I share what I’m doing and why, how I’m thrashing out problems and what I’m trying to achieve.
![How To Be A Morning Person (As Much As Possible)](https://images.squarespace-cdn.com/content/v1/61111fdbedc0b8357bc60bfe/1638646927685-T04N2VYDRWVPSS66UHH7/Photo+21-05-2020%2C+12+54+13+%281%29.jpg)
How To Be A Morning Person (As Much As Possible)
The phrase ‘brand story’ gets bandied around a lot and it’s one of those marketing phrases that no one questions yet no one fully understands. For me, a brand story is essentially a USP, but a USP with flesh and bones and heart.